Woowa Brothers

Woowa Brothers is a South Korean tech company best known for creating Baedal Minjok (Baemin), the country’s leading food delivery platform. Founded in 2010, Woowa Brothers blends functionality with creative flair, becoming a cultural icon through witty marketing, beloved mascot characters, and widely popular custom fonts like Baemin Hanna and Baemin Jua. By releasing their unique Korean typefaces for public use, they’ve made a lasting impact on Korea’s design scene and beyond. Now part of Delivery Hero, Woowa Brothers continues to expand its influence with a bold mix of innovation, humor, and design accessibility.